The honest comparison
Auctiva has powered eBay listings since 2003 — templates, scheduling, GTC relisting, the works. ListTune is what you get when you redesign that toolbox for 2026: AI item specifics, modern web UX, eBay-only focus. Here's where they overlap, and where they don't.
Verdict at a glance
5 / 8The honest comparison
Auctiva has powered eBay listings since 2003 — templates, scheduling, GTC relisting, the works. ListTune is what you get when you redesign that toolbox for 2026: AI item specifics, modern web UX, eBay-only focus. Here's where they overlap, and where they don't.
Tune your eBay listings — freeVerdict at a glance
5 / 8Feature by feature
Drawn from Auctiva's pricing page and public docs. We update this every quarter and after any feature change either side ships.
Feature by feature
Pricing
Same numbers we publish on /pricing. Auctiva numbers per their pricing page on May 19, 2026.
Pricing
Why sellers switch
Auctiva's strength is its template gallery — 1,800+ designs that decorate your description. ListTune's strength is the listing's content itself: titles rewritten to lead with the terms eBay shoppers actually search, item specifics filled from your photos, condition notes that match what the buyer will see.
3.4×
median impressions, 30 days post-tune (n = 412 sellers, internal)
eBay's item-specifics graph, Top Rated mechanics, and category requirements change quarterly. A 20-year-old tool can absorb those changes slowly. ListTune ships against eBay's APIs weekly — when eBay adds a new required specific, it's in ListTune within days, not patches.
“I used Auctiva for twelve years. It still works fine for scheduling. But the listings I tune with ListTune outperform the ones I just relist — that's the difference.”
— Diane R., reseller, 1,800 active listings
Auctiva's tiers gate how many listings you can post per month. ListTune's credits buy specific actions — tune one listing once, or re-tune one a hundred times. If you list 50 items but want to deeply tune all of them, that costs the same as listing 50 untouched.
−38%
median monthly cost vs. matched Auctiva Silver/Gold tier
Why sellers switch
Auctiva's strength is its template gallery — 1,800+ designs that decorate your description. ListTune's strength is the listing's content itself: titles rewritten to lead with the terms eBay shoppers actually search, item specifics filled from your photos, condition notes that match what the buyer will see.
3.4×
median impressions, 30 days post-tune (n = 412 sellers, internal)
eBay's item-specifics graph, Top Rated mechanics, and category requirements change quarterly. A 20-year-old tool can absorb those changes slowly. ListTune ships against eBay's APIs weekly — when eBay adds a new required specific, it's in ListTune within days, not patches.
“I used Auctiva for twelve years. It still works fine for scheduling. But the listings I tune with ListTune outperform the ones I just relist — that's the difference.”
— Diane R., reseller, 1,800 active listings
Auctiva's tiers gate how many listings you can post per month. ListTune's credits buy specific actions — tune one listing once, or re-tune one a hundred times. If you list 50 items but want to deeply tune all of them, that costs the same as listing 50 untouched.
−38%
median monthly cost vs. matched Auctiva Silver/Gold tier
Migration
We import your Auctiva drafts, templates, and listing history — nothing has to be re-entered.
Migration
Use Auctiva's CSV export or pull listings directly via eBay's Trading API — both routes carry titles, descriptions, item specifics, and SKUs. Auctiva-hosted images stay live during the move.
We auto-map every column — including the legacy Auctiva fields that don't match modern eBay defaults. You'll see exactly what came across before any tuning runs.
Free tier covers your first 25. Titles get rewritten, item specifics get filled, descriptions get a modern pass. Auctiva keeps running in parallel — you can leave your scheduled relists untouched.
Questions
The questions Auctiva users actually ask before they switch. Different from our general FAQ on /pricing.
Questions
Different from our general FAQ on /pricing.